ASHA SYSTEM

NEWS – The Union government has launched a major technological push to enhance transparency and efficiency in India’s food security ecosystem. Food and Consumer Affairs Minister Pralhad Joshi unveiled a suite of digital platforms, with the AI-driven ASHA system at the core, aimed at modernising the Public Distribution System (PDS), warehousing, and supply chain operations.

ASHA: AI-BASED FEEDBACK SYSTEM

Key Features

• ASHA (Anna Sahayata Holistic AI Solution) enables beneficiaries to provide direct feedback on ration distribution.
• Uses automated voice calls in beneficiaries’ preferred languages.
• Powered by IndiaAI Mission and Bhashini’s multilingual AI platform.

Coverage

• Initially piloted in 5 states, later expanded to 15 more.
• Target: 20 lakh citizens per month across all 36 states and UTs by March 2026.

Significance

• Enhances citizen participation in PDS reforms.
• Enables timely redressal of grievances through real-time data.
• Promotes transparency and accountability in ration delivery.

Digital Platforms to Modernise Warehousing

1. a) Bhandaran 360 – CWC ERP Platform

• A cloud-based system integrating 41 modules across HR, finance, marketing, warehouse and contract management.
• Linked to 35 external systems for seamless coordination across the food storage ecosystem.

1. b) Smart EXIM Warehouse

• Automates CWC’s CFC/ICD operations for faster and efficient export–import logistics.

1. c) FCI’s Anna Darpan Platform

• A cloud platform integrating grain operations, enhancing monitoring and supply chain visibility.

 PDS Cleanup: Removal of Ineligible Beneficiaries

• Centre removed 2.25 crore ineligible ration beneficiaries in the last 4–5 months.
• Reasons included:
  • Beneficiaries deceased,
  • Those holding company directorships,
  • Owners of four-wheelers.
• Ensures that 5 kg free foodgrains reach only genuinely poor households.