PRASHAD SCHEME

NEWS: Centre proposes development of temple tourism in Andhra Pradesh under the PRASHAD Scheme

ABOUT

• Central flagship initiative à to transform India’s pilgrimage and heritage sites into world-class destinations.
• PRASHADà Pilgrimage Rejuvenation and Spiritual, Heritage Augmentation Drive.
• Launched by – Ministry of Tourism.
• Aims to move beyond simple beautification by focusing on a holistic tourist experience

OBJECTIVE

• Developing high-quality roads, public transport, and last-mile connectivity.
• Building tourist facilitation centers, hygienic restrooms, waiting halls, and illumination.
• Boosting local employment by promoting traditional arts, crafts, and cuisines.
• Ensuring eco-friendly construction, waste management, and the preservation of the site’s religious and historical essence.
• 100% Central Funding – For eligible project components, the Government of India provides the entire cost.
• Encourages contributions throughà Corporate Social Responsibility (CSR) and Public-Private Partnerships (PPP)
• Implementation – Projects are implemented by the respective State Governments or Union Territory administrations through designated agencies