‘MyLIC’ and ‘Super Sales Saathi’

NEWS: Life Insurance Corporation of Indiaàlaunched two new mobile applications — MyLIC and Super Sales Saathi = strengthen customer service and digital accessibility

About

• MyLICà customer-centric app that integrates policy management, claims, payments, loans, and e-KYC into one platform.
• Super Sales Saathià Dedicated app for LIC’s agents and intermediaries, enabling digital sales, customer servicing, and performance monitoring.

OBJECTIVE

• Improves customer convenience through paperless, real-time insurance services.
• Digitally empowers LIC’s field force and intermediaries for efficient outreach and servicing.

Key Features

MyLIC App (Customer-Facing)

• Allows customers to view and manage all policies in one place with real-time benefit tracking.
• Supports online premium payments, e-KYC, policy loans, revival of lapsed policies, and updates.
• Enables seamless online purchase of policies and claims-related support.

Super Sales Saathi (Agent/Intermediary-Facing)

• Product explainers, digital kits, and AI-based customer nudges for better sales outreach.
• Instant policy status updates, follow-up reminders, and customer interaction tools.
• Helps intermediaries track targets, achievements, and customer insights.