ONE DISTRICT ONE PRODUCT (ODOP)

NEWS: The One District One Product (ODOP) initiative has recently gained attention following its nationwide expansion, underscoring its significance in fostering district-level economic growth and strengthening local entrepreneurship.

ABOUT

• Flagship programme of the Ministry of Commerce and Industry, implemented through the Department for Promotion of Industry and Internal Trade (DPIIT)
• Inspired by Japan’s “One Village One Product” model
• it covers 1,102 products across 761 districts, including agriculture, handicrafts, textiles, and food items
• Aims to transform local specialities into global brands by supporting artisans, farmers, and small enterprises, while preserving India’s cultural heritage and traditional skills.

SIGNIFICANCE

• Aligns with Atmanirbhar Bharat and “Vocal for Local”, promoting sustainable production, innovation, and market access
• ODOP products are linked to wider markets through platforms such as the Government e-Marketplace (GeM), ODOP Bazaar and state-level e-commerce portalsàexpanding sales and outreach
• Strengthens India’s export ecosystem through alignment with Make in India, Vocal for Local, and Districts as Export Hub
• ODOP Wall serves as a curated display of district-specific indigenous products at platforms such as SARAS Aajeevika Stores etc